Globalization Partners
Software Architecture, Web Development
How Rootstrap Helped Globalization Partners
Achieve a 95% Client Satisfaction Rate With
Mission-Critical Software
About the Client
GLOBALIZATION PARTNERS helps companies engage and manage a global workforce
without legal complexities and unpredictable costs. Their mission of helping companies
to scale globally by laying down the framework in alternative regions and markets was a
reflection of our own work helping clients to scale their growth. A multiple-year Inc 5000
honoree, their clients include General Dynamics, iRobot, Moz and Yelp, spanning
industries of Legal, Private Equity, Venture Capital, Transaction Advisory, Payroll/HR
among others. Their platform can help you engage and manage a global workforce
without legal complexities and unpredictable costs. Globalization Partners minimizes the
risk of global expansion and enables fast entry into new markets. GP has been helping
American companies in their expansion to over 180 countries.
The Challenge

Reduce Friction in Efforts to Scale

When companies are facing rapid growth, difficulties and opportunities arise in different
channels, from the technical to the operational. A strong engineering component can
help with cross-functional issues in scale, and this project was a prime example.
GLOBALIZATION PARTNERS primary service needed smoother application and
management through software.

Accelerate App Development Process

GLOBALIZATION PARTNERS had to move faster to execute expansion plans. They never had
a remote team before, and they had many concerns, from data security to organization
to working together with their internal team. After diving deep into their platform, we took
over the development of new iOS and Android apps that were aligned with the
company’s growth plans.

Our Solutions
We operated as their cloud-based CTO by taking on all technical aspects of the
business, allowing them to improve their services, give their customers better access to
technology, and align their tech capabilities with their already impressive achievements
and clout.
Beyond the technical strategy, we executed a paradigm shift to help the platform scale
effectively where previously it was incapable, with APIs and the introduction of React.JS
allowing automated tests to be run, without disrupting their existing business.
New functionality was implemented via our team, including a multi-country integration
with Acumatica, an enterprise-grade accounting system vital for Globalization Partners
mission of helping companies scale globally.
The Result
Our efficiency and experience in managing engineering efforts delivered substantial
development savings to Globalization Partners, without limitations of functionality or
scope in their platform.
This enabled them to acheive their aggressive revenue goals in 2019 of $0.5bn, courtesy
of 100 new clients a quarter using the software we built, along with a $150M investment
Our development efforts have continued to support Globalization Partners’ meteoric rise,
while continuing to deliver a stellar user experience reflected in their 95% client
satisfaction rate.
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